Now that you have a website you should make sure to install Google Analytics.
The Google Marketing Suite comprises of Google Analytics, Adwords, My Business, Tag Manager, Advanced Search Notifications and Remarketing.
This Suite will allow you create reports which will help you managing your advertising funds for Google Adwords more effectively and delivering more accurate tracking for ROI. Google Analytics allows you create advanced Dashboards to help measure KPI for sections of your website and improve overall site performance.
